This is an amazing pork rub. I think. What I like the most is how subtle it is. So many rubs available today are extremely salty, sweet or both. Whole Hog hits on all points, but just not “in your face”. In my opinion a rub should enhance and highlight the meat, not control and over power it. I took 13 different rubs from 6 different companies and gave them in unmarked samples to my daughter’s family and 2 different co workers. While the results varied as you would expect, the most consistent top was the rubs from Casa M Spice.