I ordered after seeing the business owners on a QVC spotlight. I decided to go with Chain Reaction because it was described as a more general spice for all uses. We made some bacon in the air fryer and added this seasoning with cracked black pepper. After removing the bacon from the fryer we added a little maple syrup and a bit more of the chain reaction space. WOW!! The spice is subtle and smoky and just incredible. I have it sitting on my stove so I can try it on everything. I think this would be particularly great on eggs, in a pasta or potato salad, etc. I plan to try it on everything including chicken, turkey and pork. If you buy it, you will not be disappointed.